Effective date: 19th Oct 2026
About this policy
Follō is a mobile application and website operated by MY-DEX LTD (“Company”, “we”, “us” or “our”), a company registered in England and Wales under company number 15857066, with its registered office at 100 Church Street, Brighton, England, BN1 1UJ. We are the controller of your personal information under UK data protection law.
This policy explains how we collect, use, share and protect your information when you use the Follō mobile application (“App”) and our website (“Site”), together the “Service”. Please read it carefully. If you do not agree with it, please do not use the Service.
Information we collect
Personal information
When you use the Service we may ask for information that can be used to identify or contact you (“Personal Information”). This may include:
Email address: when you join our mailing list for app updates and news.
Name and contact details: when you create an account or contact us for support.
Social media profiles: if you choose to link your social accounts so they appear in your Follō feed.
Business information: such as your job title, company name and business address, if you choose to add them to your digital business card.
Usage data
We also collect information about how the Service is accessed and used (“Usage Data”). This may include:
Device information: such as your mobile device ID, IP address, operating system and browser type.
App usage information: pages viewed, features used, and the time and date of your visits.
Cookies and similar technologies
We use cookies and similar technologies to understand activity on the Service and to remember certain information. Where the law requires it, we ask for your consent before using cookies that are not strictly necessary. Our Service does not respond to Do Not Track signals.
How we use your information
We use your information for the following purposes, and rely on these legal bases under UK GDPR:
To provide and maintain the Service, including creating your account, signing you in and giving you support. Legal basis: performing our contract with you.
To improve the Service by analysing Usage Data and personalising content and recommendations. Legal basis: our legitimate interests in running and improving Follō.
To send you app updates, new features and promotional offers by email. Legal basis: your consent, which you can withdraw at any time.
To meet our legal obligations and to protect our rights. Legal basis: legal obligation and our legitimate interests.
To show you advertising in future. We may introduce advertising to Follō. If we do, we will update this policy first and, where the law requires, ask for your consent before using your information for personalised advertising.
Who we share your information with
Service providers. We use trusted third parties to help us run the Service, for example hosting, analytics and email providers. They can only use your Personal Information to carry out work for us, and must protect it.
Legal requirements. We may disclose your Personal Information if the law requires it, or if a public authority makes a valid request.
Business transfers. If MY-DEX LTD is involved in a merger, acquisition or sale of assets, your Personal Information may be transferred as part of that deal. We will tell you before it becomes subject to a different privacy policy.
We do not sell your Personal Information.
Security and how long we keep your information
We value your trust and use commercially reasonable measures to protect your Personal Information. No method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.
We keep your Personal Information only for as long as we need it to provide the Service or meet legal requirements. When your account is closed, we delete your data.
Social media content and short retention
When you connect a social media account or add content from one, we show that content in Follō feeds. To do this we keep a temporary copy for a short time [retention period to confirm]. We refresh these copies regularly, and when content has been deleted or made private on the original platform, we remove our copy the next time we refresh.
This means a deleted post may still appear for a short while, and it will not disappear from the screens of people who have already loaded it in their feed. We cannot control what other people save, share or copy once they have seen it. If you want something removed sooner, contact us at [support email to confirm].
Social media platforms also handle your information under their own privacy policies, and we recommend you read them.
YouTube: If you connect YouTube, we use YouTube API Services. Information accessed through them is used and stored in line with this policy and the Google Privacy Policy (https://policies.google.com/privacy).
You can withdraw our access to your Google and YouTube data at any time through your Google security settings (https://myaccount.google.com/connections) or by contacting us.
Your rights and choices
Under UK data protection law you have the right to:
Access the Personal Information we hold about you.
Have inaccurate information corrected.
Have your information deleted, in some circumstances.
Restrict or object to how we use your information.
Receive your information in a portable format.
Withdraw your consent at any time, where we rely on it.
You can access, update or delete much of your information by logging into your account. For anything else, or to use any of these rights, contact us using the details under “Contact us” below. You can opt out of promotional emails at any time using the unsubscribe link in any email we send.
If you are unhappy with how we handle your information, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk. We would appreciate the chance to put things right first.
Children's privacy
Follō is not intended for anyone under 13. We do not knowingly collect Personal Information from children under 13. If we find that we have, we will delete it from our systems.
International data transfers
Your information may be transferred to, and stored on, computers outside the UK, where data protection laws may differ. Where this happens, we make sure appropriate safeguards are in place, as required by UK data protection law.
Links to other sites
The Service may link to third-party websites or services that we do not operate. We have no control over, and are not responsible for, their content or privacy practices. We recommend you read their policies.
Changes to this policy
We may update this policy from time to time. We will post the new version on this page with an updated effective date and, where the change is significant, tell you directly. Please check this page now and then for changes.
Contact us
Follō is operated by MY-DEX LTD, 100 Church Street, Brighton, England, BN1 1UJ.
If you have any questions about this policy, or want to use your rights, email support@follosocial.com.
By using Follō, you confirm that you have read and understood this Privacy Policy.